We were delighted to participate in VivaTech to formalize our collaboration with our new partner, HABS – Human Augmented Brain System. At Extend Beauty, we are convinced that Neuro-AI represents a true revolution for the fragrance industry.
During a talk, Antoine de Pracomtal highlighted the use of this AI within our group.
By integrating this new technology into our development process, we can move from marketing based on subjective claims to a scientific and objective measurement of real emotions.
For us, HABS ensures that we can launch a fragrance onto the market knowing—even before it goes on sale—that it will resonate emotionally with our customers.
