WHO WE ARE
We create concepts, designs and develop fragrances for luxury brands.
We distribute these fragrances worldwide through a commercial network of selective and exclusive partners, true specialists in the beauty market.
Faithfully respecting the specific identity of each brand, we provide expertise in marketing, juice development and product design.
THE BEST PARTNERS
High standards of quality and attention to detail are fundamental to the Extend Beauty ethos.
Each new fragrance is designed in collaboration with the finest manufacturers and craftsmen, to meet the demands of absolute excellence.
INNOVATION AND MUCH MORE
We work with the best French and international talents - designers, noses, master glassmakers, to create exceptional objects and breathe life into our concepts.
Our drive for perfection and our ideas often push back the boundaries of what's possible, creating fragrances with character and original, elegant presentation. Our desire to inspire well-being, self-confidence and beauty.
QUALITY AND EXCELLENCE
We pay particular attention to the choice of raw materials and ingredients, so that our fragrances faithfully reflect the brand's image.
We work with the best perfumers and the most renowned designers to give character, personality and the asperities of luxury to each of our new fragrance lines.
Heavy glass weights, luminous transparent bottles, thick cardboard boxes and sophisticated details are the hallmarks of our quest for excellence.
THE BRAND, AT THE HEART OF EVERYTHING
When we create a fragrance, we penetrate deep into the heart of the brand, to reveal all its imaginary presence, and its aesthetic and olfactory resonances.
The brand is respected in its entirety, in its uniqueness, and in all the facets of its personality.
Creation is the fruit of an encounter, the expression of a passion.
AN EXTENSIVE
SELECTIVE DISTRIBUTION NETWORK
Our success is also based on our exclusive network of distributors, carefully selected over the past 30 years in more than 70 countries where we are present, and attractively and visibly displayed in around 4,500 points of sale.
We offer a personalized involvement in the animation and follow-up of our commercial partners, in order to develop and preserve the image of our brands.
OUR VISION
We believe in bold, modern perfumery, driven by new ideas.
The perfume market is evolving rapidly, and traditional categories are becoming blurred.
We help brands assert their identity and charisma, while preserving their authenticity and uniqueness.
OUR MISSION
With faithful respect for each brand's specific identity, we provide expertise in marketing, juice development and product design.
We create concepts, designs and develop fragrances for LUXURY brands. We distribute these fragrances worldwide through a commercial network of selective and exclusive partners, specialists in the Beauty market.
We make it a point of honor to offer excellence thanks to the Group's shared values: innovation.
We make it a point of honor to offer excellence thanks to the Group's shared values: innovation respect for the brand and a passion for beauty.
OUR HISTORY
1992
Founding of Zylangia
1994
Launch of the 1st Marina de Bourbon perfume
2013
Company taken over by Antoine de Pracomtal / Extend Fragrances
2017
Purchase of the Princesse Marina de Bourbon brand
2022
Signing a new license
2023
Zylangia becomes Extend Beauty / Discussions underway with other licenses
2024
Acquisition of Korloff Parfums
2024
Signature of a fragrance license with Agnès B.
2025
Launch of Agnès B. fragrances.
OUR COMMITMENTS
We are a family-owned fragrance company that believes in the importance of corporate social responsibility. We are committed to minimizing our impact on the environment by using sustainable ingredients and recyclable packaging.
We also work with ethical suppliers and support local communities through charitable initiatives. For us, beauty goes hand in hand with sustainability and ethics.
A word from the Chairman
For a brand, entering the world of perfume means broadening its influence and visibility, giving it new facets, but also introducing it to a world of emotions and sensibility.
Extend Beauty is first and foremost a team of enthusiasts who push the limits of creativity every day, a team who injects enthusiasm and energy into every project, and who knows how to translate and enhance the fragrance story around each brand and each fragrance, giving it a faithful and perennial olfactory sensibility.
Our mission is to be intensely at the service of the brand, perfectly translating its personality into fragrant expression and inventing a harmonious resonance.
We are fully committed to the visual and olfactory scenarization of each brand's identity and uniqueness, whatever its universe, to create unique and inspiring fragrances.
"Perhaps the greatness of a profession is, above all, to unite people: there is only one true luxury, and that is human relationships."
ANTOINE DE SAINT-EXUPÉRY
Our latest news
Agnès b. perfumes are out!
TFWA Cannes 2025!
