Le Coq Sportif & Extend Beauty announce an exclusive partnership for the development, production and marketing of a range of fragrances.
This collaboration is first and foremost the story of the meeting between Marc-Henri Beausire, President of Le Coq Sportif, and Antoine de Pracomtal, President of Extend Beauty. They represent two French companies who share the same values and the same determination to offer quality products based on unique know-how. From this meeting was born the deep desire to work together to develop a range of Le Coq Sportif fragrances.
" This is the start of a new adventure with a product that is particularly close to my heart. Like textiles, perfume is an important part of our self-confidence. A beautiful fabric, a beautiful color, a scent that reflects who we are won't change our lives, but they will make us feel better. Thank you Antoine and theExtend Beauty team for sharing this adventure with us," says Marc-Henri Beausire.
Antoine de Pracomtal comments: " We're delighted to be working with Le Coq Sportif, a brand that is an integral part of French and world sporting history, and a modern, committed brand. The brand conveys positive, universal values: every day, a victory is possible.
Sport conveys emotions, and so does fragrance. The development of this range was therefore natural, and we are working closely with the Le Coq Sportif team as well as with certain Le Coq Sportif athletes to come up with an innovative fragrance offering of which we are very proud. "
This new range will be launched in spring 2024 in selective distribution, with innovative fragrances developed with Robertet teams.
About Le Coq Sportif
Le Coq Sportif has been THE French sports brand since 1882! Uniting energies around the emotions and values of sport, Le Coq Sportif develops high-quality, local industrial know-how for innovative, responsible products that respect people and the planet.
Proud to have been supporting an ever-growing number of athletes since 1882, Le Coq Sportif is now the official outfitter of the French Team at the Paris 2024 Olympic and Paralympic Games! The brand is also the outfitter of the French Rugby Federation, the French Handisport Federation, Montpellier Hérault Rugby, Aviron Bayonnais, ESTAC, the Paris National Opera... Le Coq Sportif is also proud to support over 100 athletes around the world.
About Extend Beauty
Founded in 1992, Extend Beauty is a family-run, French SME that imagines and develops fragrances faithful to the DNA of each brand. It controls all stages of development, from marketing intuition to the olfactory concept, reflecting the emotions generated by the brand, a meticulous and original design of bottles and packaging, and finally selective distribution through a worldwide network of distributors.
For almost 30 years, Extend Beauty has been proud to establish the Princesse Marina de Bourbon brand, whose fragrances are now sold in over 70 countries.
Le Coq Sportif is the first license for Extend Beauty, which until now has developed its own brands Princesse Marina de Bourbon and Marie Antoinette.
