Dear partners,
I am pleased to announce the acquisition of the Korloff Parfums brand and business, previously owned by the prestigious Korloff jewelry and watch brand.
As of June 13, 2024, the Korloff fragrances business will be taken over by Extend Beauty.
We are delighted to become owners of Korloff Parfums, a brand that is an integral part of French savoir-faire, with a very exclusive and prestigious positioning.
We will continue to develop Korloff Parfums, particularly in the high-end segment, in order to establish the brand in the "Niche" segment, where it will consolidate its presence as a legitimate, high-quality player.
The entire Extend Beauty team, including Korloff Parfums, joins me in wishing our mutual relationship strengthened by the diversification of our portfolio of unique and prestigious brands.
About the Korloff House:
A visionary entrepreneur from Lyon, Daniel Paillasseur named the black diamond "KORLOFF", in homage to its former owners, and created the eponymous diamond and fine jewelry house. For eighteen months, the exceptionally hard stone, which makes it more difficult to shape than other diamonds, is cut to eighty-eight carats to reveal its mysterious, dark, metallic and obscure brilliance.
Forty-five years later, the black KORLOFF remains an inexhaustible source of inspiration, both in its soul and substance. Thanks to the company's know-how, the diamond jeweler quickly gained a reputation as a benchmark.
But the House of KORLOFF is also a pioneer, having introduced a new style combining art deco inspiration and a novel way of using multicolored lacquer to highlight diamonds in collections appreciated by all. The success of these collections has put Korloff in a class of its own and enabled it to diversify, positioning it as a global brand. This is the story of Korloff, which has distilled its know-how and expertise to become a supplier of fine jewelry, watches, silk scarves and elegant accessories.
About Extend Beauty:
Founded in 1992, Extend Beauty is a French, family-run SME that imagines and develops fragrances faithful to the DNA of each brand. It controls all stages of development, from marketing intuition to olfactory concept, reflecting the emotions generated by the brand, meticulous and original design of bottles and packaging, and selective distribution through a worldwide network of distributors.
For almost 30 years, Extend Beauty has been proud to establish the Princesse Marina de Bourbon brand, whose fragrances are now sold in over 70 countries.
Le Coq Sportif is the first license for Extend Beauty, which until now has developed its own brands Princesse Marina de Bourbon and Marie Antoinette.
